Second-Half 2012 Imaging Hardware Forecast 360 Now Available

04-Jan-2013 4:57 PM | Anonymous member (Administrator)
MIDWAY, KY, January 4, 2013-- Photizo Group’s Second-Half 2012 Imaging Hardware Forecast 360 is now available as a comprehensive follow up to the first-half forecast. Sales in some market segments that looked quite strong in late 2011 and early 2012 slowed considerably later in the year, contributing to an overall drop in the market.

Like many other high-tech markets, printers are undergoing a metamorphosis, affected by both cyclical and secular factors. While the ongoing uncertainty in the economy contributes to overall slow growth in the markets, new developments in managed print services and improvement in digital workflow alter print requirements in many corporate offices, and developments in mobile technology and shared devices via Wi-Fi networks are affecting both business and home placements of printers.

With these changes, Photizo expects the printer market to decline to 107 million units in 2012, down from 118 million units in 2011, and to continue down to 96 million units by 2016. Taken as a whole, the market is expected to decline, but there will continue to be some new developing opportunities, including growth in Asia Pacific, Latin America, and parts of Europe, the Middle East, and Africa (EMEA).

“New technological developments in Smart MFPs that leverage improved scan and data access capabilities to operate in new digital workflow environments and business ink jets, including new page-wide-array products, will offer opportunities for printer manufacturers who continue to evolve their product lines to take advantage of changing market conditions,” said Larry Jamieson, director, Hardware Advisory Service & Supplies Advisory Service.

Photizo’s hardware forecast is developed in conjunction with its supplies and services forecasts, reconciling the supply and demand for hardware with developments in the consumables business. The forecast has been developed through a distinct forecast methodology that uses an intricate system of cross-checks to correlate data for all segments of the imaging industry and provides detailed segmentation for the hard copy printing market.

In addition to providing worldwide numbers, the biannual Imaging Hardware Forecast 360 is segmented into four regions: North America, EMEA, Asia Pacific, and Latin America. Data is provided on a three-year historical basis (2009-2011) for a five-year forecast (2012-2016). The Second-Half 2012 Imaging Hardware Forecast is a part of Photizo Group’s Hardware Advisory Service.

For additional information about the Second-Half 2012 Imaging Hardware Forecast or to speak with one of our market analysts, please contact Lauren Harris at or 859-846-9830, extension 119.

About Photizo Group

A leading transformation firm, Photizo Group assists clients in transforming their businesses from product-centric to services-centric companies. We provide clients with innovative and practical market intelligence, consulting, and education services based upon our deep industry insight and objective analysis. Photizo is a trusted advisor and provides clients, as well as the entire imaging market, with visionary guidance to help make successful business decisions.

About the Hardware Advisory Service™

The Hardware Advisory Service™ (HAS) leverages Photizo’s experienced team of analysts who examine digital output devices in the office-printing environment, the consumer market, and the small-office/home-office (SOHO) and small-to-medium-size business (SMB) markets. This service analyzes hardware products, market trends, and emerging opportunities to provide clients with a thorough industry perspective. Service components include a comprehensive industry forecast, primary research reports, briefings, and inquiry hours. It also provides a review of industry news, such as product announcements, alliances, partnerships, and mergers and acquisitions.
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