Continuing our profile series on 2025 MPSA Award winners is GreatAmerica.
Describe your company.
At GreatAmerica, we provide unparalleled leasing and financial services built on a foundation of trust and customer-centric values. Our specialized teams strive to uphold integrity in all our operations, ensuring that our actions align with our principles and build lasting relationships based on honesty and respect. We focus on ease of business, timely issue resolution, and flexibility to exceed expectations, ensuring the flow of business remains uninterrupted. Innovation is at the core of our services, allowing us to offer integrations and value-added offerings that help businesses achieve even greater success. Our strong reputation is a testament to our operational excellence and consistent, profitable growth. This enables us to continually invest in the industry and support our customers well into the future.
Describe your solution.
Modern consumers expect simple, efficient, and convenient online experiences, including B2B transactions. Many businesses in our industry struggle to meet this standard. We saw this gap and addressed it by simplifying how customers interact and transact digitally. Our solution: a robust, flexible technology infrastructure that delivers a consumer-like experience in a complex business environment via an online portal. This ensures software partners and customers can engage with us seamlessly, with the ease and efficiency expected in today’s digital-first world.
What pain point does your solution solve?
Many businesses struggle to deliver the seamless digital experience customers now expect, especially in complex B2B financing. With multiple financing options available, customers value simplicity, speed, and flexibility to stay engaged. GreatAmerica solves this by removing friction in digital interactions and transactions. Its technology infrastructure supports engagement across multiple channels, ensuring customers can connect in the way that works best for them. APIs, mobile tools, and ecommerce storefronts streamline integration and on-the-go transactions. By prioritizing stakeholder feedback, GreatAmerica ensures solutions deliver meaningful value across industries. This approach eliminates barriers such as fragmented systems, slow processes, and limited visibility, giving customers confidence, convenience, and a compelling reason to choose GreatAmerica.
Where do you keep your award?
The award is proudly displayed on the 8th floor of the GreatAmerica headquarters located in Cedar Rapids, Iowa, home to our office equipment group. Placing this treasured testament here ensures the team that earned it sees it every day, serving as a reminder of their dedication and hard work. It stands not only as recognition of achievement but also as inspiration to continue delivering excellence.
If someone wants more information, who do they contact?
We invite you to explore the digital tools and value-added services GreatAmerica provides to simplify doing business at www.greatamerica.com/digital-financing-tools. To request a Technology Review or discuss solutions in greater detail, contact our Strategic Technology Team, at GreatAmerica, [email protected].

