- Describe your company – a high level description of what your business does.
Vision is a UK-based workplace technology provider specialising in managed print, document management solutions, and unified communications as a service (UCaaS). We help organisations simplify how information is printed, managed, secured, and shared across increasingly hybrid working environments.
Our approach is built around long-term partnerships. We work closely with customers to understand their operational challenges and design tailored solutions that improve efficiency, reduce environmental impact, strengthen security, and enhance the user experience.
Whilst managed print remains a core part of our business, we also help customers modernise the workplace through intelligent technology, including document management solutions such as FileHound and UCaaS services that support communication and collaboration across distributed teams.
- How does your organization generally execute within the managed print services (MPS) landscape, and what has been your relationship or involvement with the MPSA local and/or global community?
Vision operates within the MPS market by focusing on consultancy-led engagement, proactive service delivery, and long-term customer outcomes. Rather than viewing managed print purely as device supply and maintenance, we approach it as an ongoing managed service designed to improve efficiency, visibility, security, and cost control across the print environment.
As an independent reseller, one of our key strengths is objectivity. We are not tied to a single manufacturer, which allows us to focus entirely on what best fits the customer’s operational requirements, user needs, and long-term goals. At the same time, our strong partnerships with leading OEMs including HP, Canon, and Ricoh, alongside software partners such as PaperCut and Tungsten Automation, enable us to deliver comprehensive and highly versatile solutions tailored to a wide range of customer environments.
Our execution strategy is centred around understanding customer workflows, analysing print behaviour and infrastructure, and designing tailored MPS programmes that align with operational goals. That includes fleet optimisation, proactive monitoring, consumables management, print security, sustainability initiatives, and ongoing account reviews to ensure customers continue to gain value over time.
A major part of our approach is consistency of service delivery. Customers want reliability, responsiveness, and a partner who understands how critical uptime and user experience are to day-to-day operations. We place significant emphasis on fast support response times and maintaining close relationships with customers so we can adapt services as their needs evolve.
In terms of our relationship with the MPSA, we engage in a number of ways. The content we have access to through our membership is invaluable – from newsletters and articles, which are regularly referenced and shared internally, through to the Leadership Insights events, which provide a fantastic opportunity to learn and exchange ideas with other members from around the world.
We’re MPSA certified, and we proudly display our accreditation badge across a number of customer-facing touchpoints, as it gives clients and prospects confidence that they’re dealing with a credible organisation operating to high standards.
Of course, beyond the content, events, and certification, we were also proud to win the MPSA award for Best International MPS Provider of the Year in 2024, which was a huge honour for the business. Within the industry, there really isn’t another organisation connecting people, facilitating collaboration, and driving knowledge-sharing in the same way the MPSA does, which is why our involvement remains so important to us.
- From your perspective, what is the most significant way your dealership is making (or can make) a positive impact in the MPS market through the customers you serve?
The biggest impact we can make is helping customers transition from seeing print as a cost centre to viewing workplace technology as a strategic enabler of productivity, security, and sustainability.
For many organisations, print infrastructure remains business-critical, but it is often overlooked until problems arise. Our role is to simplify and optimise that environment so customers can reduce waste, improve visibility, strengthen document security, and ensure users have reliable access to the tools they need to work effectively.
Sustainability is also a major part of the value we bring to customers and has become a strategic focus for Vision as an organisation. From carbon reporting through to community engagement and initiatives supporting our charity partner Teens Unite, ESG is embedded into how we operate. That commitment was recognised by HP through our status as a 5-Star Amplify Impact Partner – an accreditation held by only a small number of organisations globally.
Many organisations now have formal ESG targets, and MPS can play a meaningful role in helping achieve them. Beyond our own internal initiatives, we actively support customers in meeting their sustainability objectives through print optimisation, secure print solutions, device consolidation, and programmes such as PrintReleaf. To date, our customers have collectively offset almost one billion pages of paper through the programme, helping organisations make measurable progress towards their environmental goals whilst maintaining operational efficiency.
- How does your go-to-market approach, service delivery, technology strategy, and overall customer experience create meaningful value for your clients?
- How does your go-to-market approach, service delivery, technology strategy, and overall customer experience create meaningful value for your clients?
We’ve found that the biggest differentiator in today’s MPS market is no longer hardware – it’s the ability to consistently deliver outcomes and evolve alongside the customer over time.
Many organisations can supply devices, but customers increasingly expect their MPS provider to act as a strategic partner that helps optimise environments, improve visibility, strengthen security, reduce waste, and support wider operational goals. That mindset has shaped how we approach the market at Vision.
As an independent reseller, our advantage is flexibility and objectivity. We’re not restricted to a single OEM ecosystem, which allows us to design solutions around what genuinely works best for the customer. Our partnerships with manufacturers such as HP, Canon, and Ricoh, alongside software providers like PaperCut and Tungsten Automation, enable us to build solutions that are tailored rather than standardised.
From a service perspective, we’ve moved heavily towards proactive management rather than reactive support. Customers expect uptime as a given, so the real value comes from optimisation, analytics, account management, and ongoing strategic reviews that help environments adapt as customer needs evolve.
We also see increasing value in helping customers align MPS with wider business priorities such as sustainability, security, and governance. ESG in particular has become a much more important conversation within MPS, both internally and externally. Our own sustainability focus was recognised through HP’s 5-Star Amplify Impact Partner status, and solutions such as PrintReleaf have enabled our customers to collectively offset almost one billion pages of paper to date.
Ultimately, customer loyalty is built through consistency, trust, and adaptability. In a competitive MPS landscape, providers that continue to evolve beyond transactional print management and focus on long-term customer outcomes are the ones that will continue to stand out.
One of the biggest lessons we’ve learned is that successful MPS relationships are built on adaptability, transparency, and consistent delivery.
The industry has evolved significantly over the years. Customers now expect far more than basic break-fix support – they want strategic guidance, stronger security, sustainability improvements, detailed reporting, and a seamless user experience. Meeting those expectations has required continuous investment in people, technology, and infrastructure.
One challenge has been helping customers shift their perception of MPS from a product-focused purchase to a managed service that delivers long-term operational value. Education and communication have therefore become a major part of the customer journey.
We’ve also seen sustainability move from a secondary consideration to a board-level priority for many organisations. Customers increasingly want measurable outcomes around waste reduction, responsible procurement, and environmental impact, which has validated the importance of sustainability within our own long-term business strategy.
Finally, as devices have evolved from standalone printers into fully networked endpoints, that has introduced an additional layer of risk for organisations and made security a universal concern. Our team works hard to stay ahead of the latest security developments so we can educate customers on how modern MPS solutions can help mitigate those risks.
Security is equally important internally, which is why prioritising management systems such as ISO 27001 and certifications including Cyber Essentials Plus has given both us and our customers confidence that we operate to stringent standards in this area.
- Can you describe a time when your organization had to adapt to a major shift in the MPS industry?
One of the biggest shifts we’ve adapted to in the MPS industry has been the move from traditional print supply and break-fix support to a far more strategic, service-led approach.
Customers today expect much more than device management. They want greater visibility, stronger security, sustainability reporting, workflow optimisation, and proactive support that aligns with wider business objectives. At the same time, changing workplace behaviours and hybrid working models have forced organisations to rethink how their print environments are managed and optimised.
As an independent reseller, we recognised early that we needed to evolve alongside those changing expectations. That meant moving away from purely transactional conversations and becoming more consultative in how we engage customers.
- How did you lead your team and customers through the transition?
Internally, we invested heavily in service capability, analytics, and customer engagement to ensure we could deliver a more strategic MPS offering. Externally, we focused on helping customers understand the wider operational value of managed print beyond just hardware and cost per page, developing guides, blogs, white papers and more on just want they could be getting out of a managed print solution.
What worked well was staying consultative and outcome-focused. Rather than leading with products, we concentrated on understanding customer workflows, security concerns, sustainability goals, and long-term operational needs before designing tailored MPS strategies.
Technology and partnerships also played an important role. Solutions such as PaperCut helped customers improve print visibility, security, and waste reduction, while our relationships with HP, Canon, and Ricoh enabled us to deliver flexible solutions suited to different customer environments.
The biggest lesson we learned is that modern MPS is no longer just about managing devices – it’s about delivering continuous optimisation, measurable outcomes, and long-term customer value.
- Reflecting on our conversation, what do you see as the biggest opportunity for innovation and collaboration within the managed print community?
One of the biggest opportunities within the managed print community is the use of AI and data-driven analytics to make MPS more proactive, intelligent, and efficient for customers.
Traditionally, MPS has focused heavily on devices and service response. Going forward, AI has the potential to transform how providers monitor, optimise, and support print environments – from predicting service issues before downtime occurs, to identifying inefficient print behaviours, improving security, and helping customers reduce waste and energy consumption through smarter usage insights.
There is also a major opportunity for stronger collaboration between dealers, OEMs, and software providers to deliver more integrated solutions. Customers increasingly expect seamless experiences, and the best outcomes come when hardware, software, analytics, and managed services work together cohesively.
No single organisation can innovate in isolation. The strongest outcomes for the managed print community will come from the kind of collaboration that organisations like the MPSA facilitate, and hopefully we’ll continue to see more of that for many years to come…
